An Amazon Storefront is a custom multipage shopping destination for individual brands to share their brand story and product offerings within Amazon. It is essentially a brands home within Amazon, where they can create a unique and cohesive brand experience for their customers. Sellers enrolled in Amazon Brand Registry can create a dedicated Store within Amazon at no additional cost with a unique Amazon URL. An Amazon Storefront is different from Amazon Storefront, which is a hand-picked destination showcasing top products from Amazon sellers.

Creating an Amazon Storefront is an excellent way to showcase all your products and increase your brand awareness through an easy-to-navigate interface that resembles an ecommerce website. It allows brands to create unique, brand-specific shopping experiences for their customers while still selling products through Amazon to Amazon customers. Amazon Stores give brands a unique opportunity to showcase their brand in a way that differs from the usual Amazon product listing.

To create an Amazon Storefront, sellers must be enrolled in Amazon Brand Registry. Once enrolled, they can create a homepage, add products, and customize their store by adding their own images, videos, and descriptions. Amazon provides templates to choose from to create a homepage that tells a story about the brand or highlights a specific product.