An ARC (Advance Reader Copy) is an uncorrected, mostly completed, electronic or bound physical copy of a book that is sent by a publishing company, author, or PR company to the media, persons in the book industry, and other influential persons a few months prior to the public release of the book, so that these persons may read, review, and help finalize and promote the book’s release. ARCs are intended for marketing and review purposes and cannot be sold. They are given to bloggers, reviewers, and booksellers for review and to help generate buzz about a book before it comes out. ARCs are often missing author biographies, blurbs about the book, ISBN numbers, and the final sale price. They may or may not contain final photos and/or illustrations. However, they may contain a page or separate printout with a short biography of the author and details about the book and/or its marketing strategies, such as the ISBN, price, and release date. ARCs are most often sent to people in the book and/or media industries, such as bookstore owners, book reviewers, and librarians.