An EPK, or Electronic Press Kit, is a digital version of a promotional package that musicians used to mail out to venues, festivals, or talent buyers. It is essentially a professional music resume or digital portfolio that showcases an artists background, achievements, and media. An EPK is a pre-packaged set of materials promoting a band or artist that should contain relevant information for press, but also other industry professionals who are on the hunt for new artists. It is a centralized location for music industry professionals such as managers, booking agents, venues, promoters, journalists, and more, to access and review an artists work.

An EPK helps artists cut through the noise and make a great first impression. It is a tool that can help artists get booked for festival gigs and shows, unlock music publishing and record deals, and secure press coverage or notable features within their music career.

To ensure an EPK is concise and to the point, it should have these key elements:

• Artist bio written in third person
• High-quality photos
• Links to music and best songs
• High-quality music videos
• Reviews and press features
• Notable highlights and achievements
• Social media links
• Contact details

Creating an EPK is a journey of self-reflection that can help artists grow a deeper understanding of their brands goal and mission. It is important to keep an EPK fresh and up to date to make a good impression on industry professionals.