Twitter impressions refer to the total number of times a tweet has been seen by users on Twitter. This includes the number of times a tweet appears in a users timeline, search results, or hashtag feeds. Impressions are an important metric for measuring the performance of a tweet or account, as they provide insights into the tweets overall exposure and the total number of times a message has been viewed, even if users did not engage with the tweet. Impressions can also offer clues into the effectiveness of a tweets content, such as whether it is reaching the right people or if it is compelling enough to generate clicks. Twitter impressions are readily available to any Twitter account with a setting adjustment, and can be viewed through Twitters native tools and analytics.