An imprint in publishing is a trade name or brand name used by a publisher to publish a work). A single publishing company may have multiple imprints, often using different names as brands to market works to various demographic consumer segments). Imprints typically have a defining character or mission, and they may specialize in subject matter, audience, or genre. For example, a publishing house may have an imprint that specializes in speculative fiction or LGBTQ titles. Imprints function as publishing houses, with acquisitions editors, accountants, and marketing teams, but depending on their size, they may share resources with other imprints owned by the same publishing company. The difference between a publisher and an imprint is that the publisher is the larger company that owns the imprint, while the imprint is the brand or trade name of the press. Small presses may also have imprints, and self-publishing authors may register an imprint to create legitimacy, buy their own ISBNs, or publish other authors.