An Instagram carousel is a post containing up to 10 photos or videos that users can view by swiping left on a post through the phone app. Desktop users can view a carousel post by clicking on the arrow button on the right of a post. Carousel posts are a great way to get people to pause and engage with your content, especially if the first slide is enticing enough. Instagram carousels outperform both photo and video posts in terms of engagement. The unique nature of Instagram carousels makes them a great option for strategic Instagram content. Some of the best ways to use an Instagram carousel post are:
- Educational content
- Data and infographics
- Tutorials
- Brand storytelling
- Before-and-after reveals
- Photo dumps
- Product reveals
- Product/brand updates
- User-generated content
- Event highlights
- Behind-the-scenes looks
Instagram carousel templates act as a framework for your carousel posts. They use a consistent style of color schemes, fonts, and other design elements to make your posts look more professional. To create a carousel post on Instagram, you can follow these steps:
- Click on the “+” button from the navigation bar at the top of your screen.
- Select the option to create a new “Post.”
- Tap on the option to “Select multiple.”
Carousel posts are great for boosting visibility with your audience since each slide can be surfaced in home feeds multiple times, giving you multiple chances to connect with your community from a single post. Carousel posts on Instagram have undergone some updates, and now they are easy to plan in advance, edit, and schedule with Planable. Instagram carousels get way more reach and engagement than regular posts.
