An Instagram shadow page, or shadowban, is when Instagram hides or restricts a users content without informing them that its happening. This can make the users content undiscoverable, hidden, or restricted, resulting in decreased reach, lower engagement, and frustration. The users content wont appear on anyones feed, Explore, or hashtag pages unless they already follow the user. Instagram can deprioritize posts or accounts on the app, making the content or account undiscoverable, hidden, or restricted. Instagram shadowbans can occur when a user has violated Instagrams community guidelines or when the content is deemed inappropriate. Instagram shadowbans can be messy and can leave marketers feeling confused and helpless. However, the simplest way to avoid being shadowbanned on Instagram is to post helpful, authentic content and abide by best practices when growing your audience.