An SEO title, also known as a title tag, is an HTML element that defines the title of a web page to search engines and users. It appears on search engine result pages (SERPs) as clickable links and as headlines when you share your post on social media. The purpose of an SEO title is to make people click on it, visit your website, read your post, or buy your product. It is one of the most important factors that Google uses to determine a pages topic. A well-written SEO title is essential for SEO because it can capture more clicks for your website. To optimize an SEO title, it should contain the target keyword, use powerful, click-worthy language, and be formatted properly. It is important to note that the SEO title is not the same as the post title. The SEO title appears in the search results, while the post title is what users see after they click on the SEO title and get on the page itself.