Assertiveness is a communication style that involves expressing ones thoughts, feelings, beliefs, and opinions in a direct and honest manner without intentionally hurting anyones feelings. It is a quality of being self-assured and confident without being aggressive to defend a right point of view or a relevant statement. Assertiveness is a skill that can be learned and developed. It is important to note that assertiveness is not the same as aggression, which involves adopting a particular position in a disagreement, standing ones ground, and arguing a point without compromise.

Assertiveness can help reduce conflict, build self-confidence, and enhance personal and work relationships. It is a method of critical thinking, where an individual speaks up in defense of their views or in light of erroneous information. Assertive people are capable of being outspoken and analyzing information and pointing out areas of information lacking substance, details, or evidence.

Assertive behavior includes being open in expressing wishes, thoughts, and feelings, while respecting the thoughts, feelings, and beliefs of other people. It involves taking into consideration ones own and other peoples rights, wishes, wants, needs, and desires. Being assertive means encouraging others to be open and honest about their views, wishes, and feelings, so that both parties act appropriately.

The advantages of using assertive behavior in all dealings with others include:

• Your needs, wants, and feelings are more likely to be understood.
• Both parties are more likely to feel respected and heard.
• The relationship is strengthened by the exchange.
• You experience fewer negative conflicts and arguments.
• You feel in control of your own life.
• Your confidence and self-esteem are enhanced.
• You have a better chance of getting what you really want.