Aviva Zero is a car insurance product offered by Aviva that allows customers to offset the carbon emissions created from the miles they drive. The product was launched in February 2022 and is exclusively distributed via price comparison website ComparetheMarket for three months. After that, it will be sold on other price comparison websites and will only be available for retail customers to buy online.

Aviva Zero offsets the first 1,000 miles of carbon emissions produced from driving or charging the car for the policy year. Customers can choose to pay to offset 50% of their remaining miles, and Aviva will match their payment. The carbon offsetting projects that Aviva Zero supports benefit people and communities.

Aviva Zero has a strong focus on renewability and sustainability and ensures that 100% of miles driven by policyholders are offset from a carbon perspective. The product also has a real focus on electric vehicles.

Aviva Zero is an innovative product that supports carbon offsetting projects and is an example of how Aviva is driving its sustainability agenda forward through product design.