AVX is a premium movie format offered by Cineplex that provides an upgraded theatre experience for action, sci-fi, and fantasy films. It offers a larger curved screen with an expanded aspect ratio for select films, allowing audiences to see up to 26 percent more picture. UltraAVX is the most common premium format, featuring reserved seating, a larger screen, and more comfortable seats with extended legroom. Compared to regular viewing, UltraAVX offers a more dynamic and detailed picture, with brighter colors and enhanced contrast. AVX is designed to resist cuts and scuffs better over time, allowing it to last longer. AVX and Atmos are both advanced sound and visual technologies used in cinemas to provide an enhanced movie-going experience. UltraAVX and other premium formats usually play big-ticket movies, as they draw a larger audience and more revenue for Cineplex.