B2B and B2C are two acronyms that refer to different types of transactions. B2B stands for business-to-business, which refers to a type of transaction that takes place between one business and another. On the other hand, B2C stands for business-to-consumer, which refers to a transaction that takes place between a business and an individual as the end customer.

The main differences between B2B and B2C include the following:

• Audience: B2B companies sell products or services to other businesses, while B2C companies sell directly to individual consumers.
• Customer journey: The path to purchase looks different for B2B and B2C businesses. Understanding what the customer needs before they can buy from your brand is fundamental to planning your sales, marketing, and customer service.
• Marketing approach: B2B marketing focuses on logical process-driven purchasing decisions, while B2C marketing focuses on emotion-driven purchasing decisions. B2C marketing is more funnel-focused, while B2B marketing involves finding a niche for audience targeting.
• Relationship horizon: B2B relationships tend to be long-term, while B2C relationships are often short-term.

In summary, B2B and B2C refer to different types of transactions, with B2B involving transactions between businesses and B2C involving transactions between businesses and individual consumers. The two types of transactions have different customer journeys, marketing approaches, and relationship horizons.