Business-to-consumer (B2C) is a business model where companies sell products or services directly to individual consumers, bypassing any third-party retailers, wholesalers, or middlemen. B2C transactions are commerce transactions where a business sells products or services directly to consumers. B2C companies target individuals as their audience, while B2B businesses target other businesses. B2C businesses often have a direct line of communication to their customers, which allows them to introduce new products or services quickly and adapt based on customer trends. Some examples of B2C companies include Nike, Amazon, eBay, and Netflix.