Barbies full name is Barbara Millicent Roberts. She was named after Ruth Handlers daughter, Barbara, who was the inspiration behind Barbies creation. In a series of novels published by Random House in the 1960s, her parents names are given as George and Margaret Roberts from the fictional town of Willows, Wisconsin. Barbie has been a popular toy for over 60 years and has taken on over 250 different occupations from astronaut to president of the U.S.