A Business Development Executive (BDE) is responsible for driving company sales by sourcing new clients and convincing existing clients to purchase added services or products. The main duties and responsibilities of a BDE include:

• Developing and executing sales plans to meet and exceed monthly and quarterly sales goals
• Growing business through the development of new leads and new contacts
• Generating sales leads, contacting potential clients, and nurturing existing customer relationships
• Conducting research on firms, analyzing their present digital marketing activities, and building relationships with them
• Evaluating the effectiveness of the business development team and managing more junior employees

To become a BDE, significant experience in the industry is required, and starting in a lower-level position within a single company is a great way to start a career path. Strong interpersonal and leadership skills, a knack for numbers and sales strategy, and the ability to work well under pressure are essential qualities for a BDE. The average salary of a Business Development Executive varies depending on the industry and location.