In TikTok, the bio is a section under your follower count on your profile where you can include designated information about yourself and/or your brand. It is an important piece of your TikTok marketing strategy, as it is the place to tell the world who you are and what you’re all about with consistent branding, clear messaging, and personality. The TikTok bio can be as long as 80 characters with spaces, and it can extend over five lines, with each line break counting as one character.
Some ideas for what to include in your TikTok bio, according to, , and, are:
- Who you are and what you do
- Your interests and hobbies
- Your location
- A call to action, such as "follow me for more" or "check out my YouTube channel"
- A link to your other social media profiles or website (note that until recently, TikTok did not allow normal users to add a link in bio, but now it does)
- Trending hashtags or reference memes
- Emojis or symbols to show your personality or what you do
To edit your TikTok bio, follow these steps according to:
- Open the TikTok app and go to your profile.
- Tap "Edit profile."
- Tap the "Bio" field and type in your new bio.
- Tap "Save" in the top right corner.
To see someones bio on TikTok, according to:
- Find someones post on TikTok.
- Tap on their username or profile picture to be redirected to their profile.
- The TikTok bio is located below the profile picture and statistics, just above the post list.
