A Bloomberg Terminal is a computer software system provided by Bloomberg L.P. that enables professionals in the financial service sector and other industries to access Bloomberg Professional Services through which users can monitor and analyze real-time financial market data and place trades on the electronic trading platform. It was developed by employees working for businessman Michael Bloomberg. The terminal is a Windows application that typically connects directly through a router provided by Bloomberg and installed on-site. End users can also make use of an extra service (Bloomberg Anywhere) to allow the Windows application to connect via internet/IP, or Web access via a Citrix client. The Bloomberg Terminal is built to work the way users do: fast and smart. It is a powerful, flexible tool for financial professionals who need real-time data, news, analytics, and trade execution services. The terminal is used by large institutional investors, portfolio managers, and financial analysts due to its relatively high cost. Bloomberg also offers users access to the application online and through mobile devices, via its Bloomberg Anywhere service.