Bottle service is a VIP service offered by nightclubs and bars where patrons purchase a full bottle of liquor or champagne, which is then served to them in bottles. The purchase of bottle service typically includes a reserved table for the patrons party and mixers of the patrons choice. Bottle service can include the service of a VIP host, who will ensure that patrons have sufficient mixers and will often make drinks using the patrons liquor bottle and mixers. The purchase of bottle service sometimes results in cover charge being waived for the purchasers party and often allows patrons to bypass entrance lines.

Bottle service is a relatively new concept, with early forms existing in World War II era Japan, where unfinished bottles would be stored. In its modern form, an early example was in 1988 at the Paris nightclub Les Bains Douches, where bottle service was introduced to deal with an excess of customer demand. The cost of bottle service and the central position provided to purchasers of bottle service has led some critics to complain that bottle service is turning nightclubs into elitist dens.

Bottle service is priced using a “minimum spend” amount, where each table reservation is committed to spend a predetermined amount of alcohol sales throughout the night. Offering bottle service at a nightclub or bar is an easy way to increase profits, as guests are willing to pay a large fee to secure a seating area.