Branded content tagging is a way for influencers, public figures, and businesses to disclose partnerships and sponsored content on social media platforms. When posting branded content, the brand or business partner must be tagged in the post, whether posting from a creator, business, or personal account. The branded content tag consists of an organization, company, or business (a page) or public figure, influencer, etc. (profile) tagging a sponsor, brand, or product within a post. The post will be connected to a sponsor by displaying a “with” tag in an organic newsfeed view, connecting it to a sponsor. The branded content tag helps consumers be more aware of when content is sponsored by a brand and gives advertisers more power and transparency into what they are buying when partnering with an influencer. The benefits of using the branded content tag on Facebook and Instagram for advertisers include the ability to boost the content and amplify the message, access to robust insights in terms of the organic reach and the analytics behind that post, and the ability to share it to their own page as well as put media budget behind it. The Paid Partnership tool on Pinterest is a feature that lets you tag a brand you have a sponsorship or branded content relationship with.