Facebooks branded content tagging is a way for influencers to disclose partnerships and for advertisers to have increased transparency and power regarding what theyre paying for by influencer partnering. Branded content is defined as any post that features a third-party sponsor, brand, or product, including live videos, 360 videos, links, and instant articles. The branded content tag use consists of an organization, company, or business (a page) or public figure, influencer, etc. (profile) tagging a sponsor, brand, or product within a post. The post will be connected to a sponsor by displaying a "with" tag in a newsfeed view (organic) . The branded content tag does more than just help consumers be more aware of when content is sponsored by a brand; it also gives advertisers more power and transparency into what they are buying when partnering with an influencer. To use the branded content tag, a page or profile can tag a product, brand, or sponsor within a post. The post will display a "with" tag in an organic newsfeed view, connecting it to a sponsor. The branded content tool enables a user to clearly mark their content as part of a partnership or paid for.