Bronzer in makeup is a product used to give the skin a warm, sun-kissed glow, mimicking the effect of a natural tan. It adds warmth and dimension to the complexion, making the skin look more radiant and healthy

. Bronzer typically comes in powder, cream, or liquid forms and is applied to areas of the face where the sun would naturally hit, such as the cheeks, forehead, nose, and jawline

. Bronzer differs from contour makeup in that bronzer is warm-toned and meant to add a subtle glow and warmth, while contour is cooler-toned and used to create shadows that sculpt and define the face's structure

. Bronzer can have either a matte or shimmery finish, depending on the desired effect

. To apply bronzer for a natural, sunkissed look, it is typically dusted or blended onto the high points of the face—the tops of the cheekbones, bridge of the nose, forehead near the hairline, and sometimes the jawline

. Proper blending is key to avoid harsh lines and achieve a seamless, natural finish

. In summary, bronzer is a makeup product that warms up the skin and creates a healthy, sun-kissed glow by adding subtle color and dimension to the face, distinct from contouring which focuses on sculpting with shadows