BT21 is a project co-created by LINE FRIENDS and the popular South Korean boy band BTS. It is a new intellectual property (IP) that has captured the hearts of millions worldwide with its adorable designs and unique personalities. The BT21 universe consists of eight characters, each representing a member of BTS in different ways. The characters are:
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TATA: A curious alien with a heart-shaped face, symbolizing BTSs V (Taehyung). TATA is a crown prince on Planet BT and possesses supernatural powers and a hyper-elastic body that stretches to great lengths.
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MANG: A character with ambition, symbolizing BTSs J-Hope. MANG is a dancing pony with a secret identity as a masked dancer.
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CHIMMY: A character with energy, symbolizing BTSs Jimin. CHIMMY is a playful puppy with a passion for dance.
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RJ: A character with empathy, symbolizing BTSs Jin. RJ is a kind and caring alpaca who loves cooking.
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KOYA: A character with wisdom, symbolizing BTSs RM. KOYA is a sleepy blue koala who loves reading and writing.
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COOKY: A character with determination, symbolizing BTSs Jungkook. COOKY is a tough bunny with a heart of gold.
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SHOOKY: A character with playfulness, symbolizing BTSs Suga. SHOOKY is a mischievous cookie who loves to prank his friends.
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VAN: A mysterious robot character that represents the BTS ARMY (the fans). As a guardian and protector, VAN watches over the BT21 universe, emphasizing the nurturing and caring nature of the BTS fandom.
BT21 characters have transcended their roles as mere merchandise to become symbols of inspiration and positivity for fans worldwide. Each character reflects the unique personality traits of the BTS members they represent, bringing joy and meaning to the lives of many. The BT21 universe has expanded to include online shops and physical stores located worldwide, providing consumers with a unique brand experience and quality products. Digital presence in the form of animated content and games are also going strong, and collaborations with trendsetting brands have picked up as well.
