Bubblegum flavor is a combination of fruity flavors, although the exact recipe differs from company to company. The generic bubblegum flavor is usually made from a unique blend of esters, which are chemicals that smell like fruit. This could be a “strawberry-banana-punch” mix, as noted by Bob Bouclin, president of pharmaceutical food flavoring company, Knechtel Inc. . If a company wants their bubblegum to have extra berry flavor, they would include more strawberry, raspberry, and blueberry esters. Other flavors in the mix could include cherry, orange, and lemon, as well as additional berry elements like raspberry and blueberry. A natural bubblegum flavoring can be produced by combining banana, pineapple, cinnamon, cloves, and wintergreen. Vanilla, cherry, lemon, and orange oil have also been suggested as ingredients. Bubblegum isnt strictly a taste, but rather a smell, as we perceive flavor through two senses, taste and smell, and the olfactory receptors in our nose can perceive around one trillion different scents. So, when making artificial flavors, manufacturers target our noses rather than our tongues.