Cider is a fashion brand that describes itself as a globally-minded, social-first fashion brand that makes clothes for a new generation. The brand functions similarly to SHEIN, listing small batches of items for specific moods and occasions every week and functioning as a direct-from-factory marketplace. Cider prides itself on being an innovator, using data to only produce what they know will sell, which allegedly enables them to keep costs low and reduce unsold stock. However, Cider receives a "We Avoid" rating from Good On You for its lack of action across the board, including its impact on the environment, labor policies, and animal welfare. Cider receives our lowest possible score of "Very Poor" for its impact on the environment, using few lower-impact materials and producing scores of clothes overwhelmingly made from harmful fabrics like virgin polyester and spandex. Cider does not publish sufficient relevant information about its labor policies to give a higher rating. Cider is making some effort in animal welfare, receiving a middling score of "Its a Start" here. While Cider purports to be a sustainable smart fashion brand, its practices are far from sustainable. The brand mostly uses harmful fabrics like virgin polyester, nylon, and spandex to produce clothes. Clothes made from synthetic materials have several negative impacts on the environment, including microplastic pollution. Overall, Cider is not an ethical or sustainable clothing brand, and shoppers should be cautious when considering purchasing from them.