CMF by Nothing is a sub-brand of Nothing, a London-based consumer technology brand that aims to make great design more accessible while delivering an uncompromised user experience through a focus on core product functionalities. CMF stands for "Colour, Material, and Finish". The brand focuses on design and doing things differently through more affordable options, including earbuds, power adapters, and even a smartwatch. CMFs products are engineered to deliver timeless designs through meticulous consideration of colors, materials, and finishes being used. The brand aims to democratize great design in a market segment that has often been overlooked. The main brand Nothing will continue to focus on innovation and premium technology, while CMF will corner the accessible market and develop devices that offer trusted quality.