A Chief Marketing Officer (CMO) is a C-suite executive responsible for overseeing the planning, development, and execution of an organizations marketing and advertising initiatives. The CMOs primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising, and public relations. The CMO manages and oversees all marketing activities throughout the company and liaises with other company executives to establish company-wide goals. The CMO needs to have a broad understanding of brand development, sales management, product, distribution management, and customer service.

The CMO has a breadth of roles and responsibilities to support its overall mission, including:

• Understanding the companys position in the marketplace, using traditional methods, as well as newer technologies such as data analytics.
• Overseeing the development and placement of the creative elements that position the company in the marketplace.
• Researching and assessing the market and the companys position in it.
• Supervising or collaborating with sales to turn marketing insights into sales.
• Serving as the customer champion in chief, ensuring that all marketing activities serve to create brand loyalty and ensure the user experience is enjoyable and successful.
• Leading the creative side of the company.

The CMO is a vital role in a companys growth and has important responsibilities that range from creative influence to business strategy. The CMO reports directly to the chief executive officer and is typically part of executive-level management.