Concreteness is an aspect of communication that means being specific, definite, and vivid rather than vague and general. A concrete communication uses specific facts and figures, and it is often taught in college communication courses as one of the aspects of effective communication. Counselors, attorneys, job interviewers, etc. often prod their interviewees to speak with greater concreteness. Concreteness is a key component of effective communication, and it is one of the six Cs of effective communication. A concrete message is easily understood by the receiver, and it strengthens the confidence of the message. To achieve concreteness, senders should make messages concrete by providing specific details, such as sources of information that receivers may need or want. The following steps can help compose concrete messages:

• Establish contact with the receiver.
• Use precise modifiers.
• Avoid opinions or generalizations.
• Provide specific details.

Concrete communication implies being particular and clear rather than fuzzy and general. A concrete message is supported with specific facts and figures, and it makes use of words that are clear and that build the reputation. Concrete messages are not misinterpreted, and they check for the precision and accurateness of facts and figures used in the message.