Consumer awareness is the act of ensuring that buyers or consumers are aware of the information about products, goods, services, and consumer rights. It is important for buyers to have complete information about the services, their rights, and merchandise so that they can make the right decision and choose the best option. Consumer awareness is necessary to protect buyers from malpractices such as misleading advertisements, unsafe products, cheating, and other acts of neglect performed by corrupt business entities. The process of consumer awareness requires governments to intervene as it is a matter of public welfare. The need for educating consumers about product quality and price is significant and should not be ignored. The advancement of technology and emergence of sophisticated gadgets in the market and aggressive marketing strategies in the era of globalization has not only given a wide choice to consumers but also do not defend them with a plenitude of problems associated with such rapid changes.