Content review is a quality assurance process that each piece of content should go through before publishing and periodically thereafter. It involves everything from checking for audience alignment to ensuring a consistent brand voice to proofreading and beyond. The purpose of a content review is to ensure that your website is rich with relevant content, improve the current content on your site, identify opportunities for new content, and boost overall site performance. A content review is a time-intensive process as reviewers go through every page, blog, and link included in a website. The content review process is a structured approach to getting feedback on your content and eventually sign-off from multiple stakeholders. The content review process helps ensure the quality, accuracy, and relevancy of every content asset, and it defines which content team members are responsible for providing feedback and who has the authority to consider a particular stage of the process as completed. Below is a framework you can use to define and establish a content review process:

• Define your approach to reviewing content
• Establish a content review team
• Set up a content review schedule
• Use a content review checklist
• Use a content review tool
• Analyze and optimize your content review process