Copywriting is the art of crafting persuasive written content that promotes a product, service, or idea to a target audience. It aims to persuade readers to take desired actions, like buying a product, attending an event, or subscribing to a mailing list. Copywriting is an essential element of advertising and marketing, and its different from content writing. Content writing produces longer, well-written material for company blogs or publications. Copywriting examples include full-page advertisements selling perfume, email campaigns to convince customers to buy a new skincare product, and product pages. Good copywriting tends to be concise, memorable, and plays on current events. It also demonstrates the copywriters understanding of their target audience and moves metrics like sales or impressions. Here are some examples of companies with great copywriting:

• Omsom
• Articulate
• Moosejaw
• First Round Capital
• Trello
• Velocity Partners
• Scotts Cheap Flights
• Cultivated Wit
• Cards Against Humanity
• R/GA
• innocent
• GymIt
• ModCloth
• Ann Handley

To become a better copywriter, you can collect good copywriting examples and rip your favorite examples apart and examine them, line by line, word by word. By doing so, you can learn the science behind their persuasive power and model them to adapt them to your business.