Customer service is the assistance and advice provided by a company to those people who buy or use its products or services. It is a range of consumer services to assist customers in making cost-effective and correct use of a product, including assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. Customer service can be provided through various channels such as phone, email, text, chat, and social media.

Good customer service is a differentiator that sets a brand apart from competitors that offer similar products or services. Service teams not only answer questions but also make each experience personalized to the customer. In fact, 88% of customers say that the experience a company provides is as important as its products or services.

Customer service is the direct one-on-one interaction between a consumer and a company representative. The interaction is commonly done when a consumer is buying a product or service from the company. Most retailers see this direct interaction as a critical factor in ensuring buyer satisfaction and encouraging repeat business. Nowadays, customer service expectations revolve around how quickly issues are resolved, being able to access real-time, 24/7 support, and having conversations with friendly support agents.

In summary, customer service is a critical aspect of any business that involves providing assistance and advice to customers who buy or use its products or services. It is a key factor in ensuring buyer satisfaction and encouraging repeat business.