A creator is someone who invents, produces, or makes something. The term can refer to anyone who brings something new or original into being, whether its an author creating characters in a book or an artist producing a painting. In the context of social media and marketing, a creator is someone who makes content for digital platforms, such as social media, blogs, and websites. Creators are focused on making content about a specific niche that they are deeply passionate about and have become an expert in over time. They see themselves as artists and creatives first, and their brand is all about the content they produce and share with their audience. While the term "Creator" with a capital C can refer to God, the lowercase "creator" can refer to anyone who invents or makes something.