CRM stands for "Customer Relationship Management" and is a software system that helps businesses manage, track, and organize their relationships with customers. A CRM system essentially provides a central place where businesses can store customer and prospect data, track customer interactions, and share this information with colleagues. It allows businesses to manage relationships with customers, helping the business to grow. Here are some key features of CRM software:

• Contact Management: A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location.

• Sales Management: CRM software allows sales reps to manage their deals and conduct all their sales communications from one central location.

• Marketing Automation: CRM software can help optimize sales and marketing processes and improve customer service across your organization.

• Task Management: CRM software can help businesses streamline processes for customer relationships.

• Analytics: CRM software can help businesses manage, analyze, and leverage their interactions with customers or potential customers.

• Collaboration: A collaborative CRM gives every team access to up-to-date customer data in one spot in real-time.

• Automation: On top of regular CRM functions, operational CRMs have a big focus on automation, allowing you to streamline business processes for customer relationships.

CRM software can be used by businesses of all sizes, from global enterprises to start-up micro-enterprises. It helps businesses stay connected to customers, streamline processes, and improve profitability.