CRO stands for Conversion Rate Optimization, which is a method of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. CRO marketing is a process of increasing the percentage of website visitors taking the desired action. It is an invaluable way to monitor how visitors interact with a website and to make sure necessary steps are taken to encourage them to engage with a brand.

CRO is important for any business with a digital marketing operation because it can help to convert website visitors into qualified leads, customers, and brand advocates in the most effective, impactful, and reliable way. It can also help to increase revenue, lower acquisition costs, and improve customer engagement.

To develop a CRO marketing strategy, it is important to define what a conversion means for the business and set SMART goals. CRO tools can be used to simplify or automate the process of optimizing conversion rates. Best practices for conducting user research include identifying testing opportunities and prioritizing them based on their impact on business goals.

In summary, CRO in marketing is a process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. It is an important aspect of digital marketing that can help to convert website visitors into qualified leads, customers, and brand advocates. Developing a CRO marketing strategy involves defining what a conversion means for the business, setting SMART goals, and using CRO tools to optimize conversion rates.