A call-to-action (CTA) button is a prompt on a website that tells the user to take some specified action, such as signing up for a newsletter, downloading a demo, or buying a product. It is typically written as a command or action phrase, such as Sign Up or Buy Now and generally takes the form of a button or hyperlink. CTAs can appear as clickable buttons or hyperlinked text, and are often seen directly on the page, in pop-up form, or in a digital marketing ad. The purpose of a CTA button is to guide users towards a goal conversion, which is the action that the website owner wants the user to take. CTAs can be found on homepages, landing pages, product pages, pricing pages, sales emails, newsletters, at the end of articles or blog posts, and in online ads. Here are some common examples of call-to-action buttons:
- Sign up today
- Download now
- Buy now
- Learn more
- Contact us
- Get started
- Subscribe
- Join now
CTA buttons can vary in style and size depending on the websites goal conversion and style. Designing CTA buttons into web interfaces requires some forethought and planning, and it has to be part of the prototyping and information architecture processes in order for them to work well. There are some best practices for designing CTA buttons, such as drawing user attention with size, color, and whitespace, and placing them in appropriate places that align with a users experience. Ultimately, an effective CTA clearly communicates what the user can expect when they click on a button or take the next action, which can improve the websites conversion rate.
