CTR stands for click-through rate, which is the ratio of how often people who see your ad end up clicking it. It is a metric used to gauge how well your keywords and ads are performing. CTR is calculated by dividing the number of clicks your ad receives by the number of times your ad is shown. For example, if your ad had 100 impressions and 10 clicks, your CTR would be 10%.

A good CTR for Google Ads depends on various factors such as industry, business type, goals, and other factors. The average CTR for Google Ads across all industries is 1.91% on the search network and 0.35% on the display network. However, many companies have their average CTR for Google Ads much higher, and a few rare businesses even have a CTR of 50% or more.

A high CTR is a good indication that users find your ads helpful and relevant. It also contributes to your keywords expected CTR, which is a component of Ad Rank. A higher CTR in Google Ads can lead to a better ad ranking and lower costs.

You can use CTR to gauge which ads, listings, and keywords are successful for you and which need to be improved. If your CTR is below your goal, you can consider improving the text of your ads, reviewing your keywords, and designing eye-catching creative.

In summary, CTR is a metric used to measure the effectiveness of your Google Ads. A good CTR depends on various factors, and a higher CTR can lead to a better ad ranking and lower costs. You can use CTR to gauge which ads, listings, and keywords are successful for you and which need to be improved.