CVR stands for Conversion Rate, which is a metric used in digital marketing to measure the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. CVR is a key indicator of how effectively a website is converting visitors into customers or leads. It is expressed as a percentage, and the higher the percentage, the better the conversion rate. CVR is used in various marketing strategies, including pay-per-click advertising, email marketing, and in-app advertising. The CVR formula is calculated by dividing the number of users who converted by the number of users who clicked on the ad, and then multiplying by 100. Tracking CVR is important because it helps adjust marketing strategies and see which tactics help achieve goals.