Directing is a management function that involves instructing, guiding, supervising, motivating, and inspiring employees to achieve predetermined goals. It is considered the heart of the management process, as planning, organizing, and staffing have no importance if direction function does not take place. Directing initiates action, and it is from here that actual work starts. The following are the key characteristics of directing:

• Directing is a pervasive function that is required at all levels of the organization.
• Directing is a continuous process that takes place throughout the life of an organization.
• Directing initiates action and converts plans into action.
• Directing consists of human factors and involves providing guidance to workers in doing work.

The directing function of management is a combination of different components, including supervision, motivation, leadership, communication, and coordination. The objectives of directing include providing clear instructions, motivating employees, guiding employees toward goals and objectives, and providing feedback and coaching. Directing plays a crucial role in ensuring proper coordination among different individuals, departments, and functions within the organization.