Display advertising refers to online graphic advertising through banners, text, images, video, and audio. The main purpose of display advertising is to post company ads on third-party websites. Display ads are visually appealing and cost-effective, and they can be a measurable way for a brand to reach its marketing goals. Display ads can be interactive, clickable, and can use video, image, or text elements to market products or services. They can appear on articles, blogs, videos, and websites consumers browse for information. Display advertising is an excellent way to build brand awareness and get clicks, conversions, and sales from users who might not have an interest in your business per se but have found your display ad to be appealing.

Display advertising is usually used to support brand awareness and increase the purchase intention of consumers. Display ads are effective for remarketing to interested users, and they can also be used for retargeting campaigns. Display ads can be placed on relevant third-party websites in the form of banner, image, and text ads. The Google Display Network is one of the most popular platforms for display advertising, and it allows advertisers to target over two million websites.

In summary, display advertising is a form of online advertising that uses visual media to catch peoples attention and promote products or services. It is a cost-effective way to reach a broad audience and can be used to support brand awareness and increase purchase intention. Display ads can be placed on relevant third-party websites and can be interactive, clickable, and visually appealing.