Douyin makeup is a popular Chinese makeup style that has entered mainstream media through TikTok. It is characterized by a youthful, soft, and doll-like appearance, with a focus on enhancing natural features. Some key characteristics of this viral makeup style include:

• Porcelain Base: One of the most important aspects of Douyin makeup is having flawless and glowing porcelain skin. The base has to be clean and perfect with no imperfections so the overall makeup look wont look "dirty", taking away attention from other features such as the eyes, nose, or lips. Most of the time, the base has a semi-matte or matte finish.

• Statement Eye Look: Douyin makeup is all about accentuating the eyes to make them look more charming. They use "Aegyo-sal", a Korean word for baby eye fat, to make the eyes look bigger and brighter. Adding a pop of shimmer in the center of the eyelid is also essential to make the eyes brighter and more captivating.

• Prominent Contour and Blush: Douyin makeup looks have a doll-like quality to them, so prominent contour and highlight on the nose and cupid’s bow, and high placement of blush are essential to mastering the look.

• Diffused Lip: A Douyin makeup look is often finished with a full and pouty lip, typically in nude, pink, or reddish shades. Creators tend to opt for a more blurred effect by using more sheer lip tints and stains or blotting a traditional lipstick to diffuse the color.

While Douyin makeup is traditionally a popular East Asian look, it has spread globally via TikTok. Now, there are tons of creatives around the world who are taking influence from Douyin makeup and making it their own. Like any beauty look, there are countless ways to customize it and make it your own. As we’re seeing with viral beauty trends, many creators are finding ways to experiment and adapt it to their own personal style.