Dynamic email refers to personalized content in an email that changes based on user behavior or data you have about your subscribers. Dynamic email allows marketers to display personalized parts of an email to different audience groups, and these parts change based on data. Dynamic email content may also be referred to as AMP emails.

Dynamic email can be used to create personalized emails that pique the interests of subscribers, leading to increased open rates, boosted engagement, and more conversions. With dynamic email content, marketers can add variables to the mailing list and group people based on specific common characteristics like location, gender, age, etc. .

In addition, dynamic email allows users to complete tasks from within a Gmail message, such as replying to an invitation, filling out a questionnaire, browsing a catalog, and responding to a Google Docs comment, without leaving Gmail. Dynamic email messages use markup to display AMP content within Gmail, and users can interact with dynamic email like they would a website.

Dynamic email is turned on by default for Google Workspace users, but administrators can turn it on or off for their organization and all users. Because of the dynamic nature of these messages, the content displayed in Gmail might change as time passes.

In summary, dynamic email is a powerful tool for marketers to create personalized and engaging emails that can lead to increased engagement and conversions.