An ecommerce platform is a software application that allows online businesses to manage their website, marketing, sales, and operations. It is an end-to-end solution that encompasses eCommerce website builders, accounting, inventory management, and other features. The purpose of an ecommerce platform is to enable businesses to have a fully functioning online store where customers can purchase their products and services. Some key features of ecommerce platforms include:

• Content Management System (CMS): This is the software that allows businesses to manage catalogued products, register purchases, and manage users.

• Commerce Engine: This is the software that enables the commercial process of buying and selling over the internet.

• Omnichannel Marketing: This feature allows businesses to centrally manage their virtual assets, digitals sales, and operations.

• Customization: Some ecommerce platforms offer built-in customer personalization, while others allow businesses to modify and control everything across the board.

There are three different types of ecommerce platforms: hosted, open-source, and software as a service (SaaS). Hosted ecommerce platforms are cloud-based and offer built-in customer personalization, making them more affordable than other options. Open-source ecommerce platforms allow businesses to modify and control everything across the board, but are rarely a solution for small- and medium-sized businesses or those with no development team. SaaS ecommerce platforms are popular with businesses that want to centralize their operations and run their business their way.

When selecting an ecommerce platform, businesses should consider their specific needs and priorities for ecommerce features, such as payment options, dropshipping capabilities, real-time inventory management, or a user-friendly interface. It is important to find a platform that makes it easy to target market customers online and make sales. Some popular ecommerce platforms include Shopify, BigCommerce, WooCommerce, and Adobe Commerce[[5]](https://www.shopify.com/blog/best-ecom...