Ecommerce SEO is the process of optimizing an online store to improve its visibility and rankings in search engines like Google, Bing, and Yahoo. It is a marketing technique used to get more traffic to your store by making it more visible on search engine result pages (SERPs) . Ecommerce SEO is all about ensuring your product pages appear among the top 10 organic search results. This is important because the further from page one you rank, the less traffic you’ll generate. Some common tasks associated with ecommerce SEO include optimizing product and category pages, fixing website architecture issues, and link building.

Unlike paid ads, which drive traffic to your web store by making you pay per click, SEO allows you to capture highly relevant traffic at virtually no cost. To improve SEO on your web store, it’s important to pay attention to the content on your web store, optimize product descriptions, implement a blog, or run a technical audit of your website. Keyword research is the critical first step in an ecommerce SEO campaign.

SEO for e-commerce is more challenging than for service sites or blogs because e-commerce sites have several unique challenges that can impact Google rankings, such as indexing and pagination. However, a simple SEO campaign can result in exponentially greater sales.