Electronic Direct Mail (EDM) marketing is a digital marketing strategy used by companies to connect with existing and potential customers through email and other forms of media. It is a more complex version of email marketing that uses various forms of media, such as social media, printed materials, text messages, and out-of-home advertising, to build a personalized brand experience and reinforce the campaign message. EDM marketing is all about creating trust and building relationships that convert with customers.

Here are some key features of EDM marketing:

• Personalization: EDM marketing uses personalized emails to build strong customer relationships, foster brand loyalty, and drive conversions.
• Cross-channel marketing: An EDM marketing strategy uses various forms of media to help build your list and convert people to customers.
• Lead capture software: EDM marketing uses tools such as lead capture software to help build your list and convert people to customers.
• Cost-effective: EDM marketing campaigns are a cost-effective way to garner conversions and to build brand loyalty with a specific pool of customers.
• Deep personalization: With EDM marketing, you can be sure that all the people on your contact list are interested in your communications, and you can use this to generate interest in your product or service.

EDM marketing is a continuous effort to build a personalized brand experience through your marketing. It is all about creating trust and building relationships that convert with your customers.