Electronic media refers to media that use electronics or electromechanical means for the audience to access the content. This is in contrast to static media, which do not require electronics to be accessed by the end-user in the printed form. Electronic media can be in either analogue electronics data or digital electronic data format. Examples of electronic media include video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM, online content, television, radio, telephone, game console, handheld device, and the internet. Electronic media can be interactive, like the internet and social media, or broadcast, like television and radio. Electronic media is an efficient way to communicate with one another, either by the use of media devices and networks or social media sources such as television or the internet. The purpose of using electronic media can be for many reasons, one of which is to market oneself and anything else from businesses to products and so on. Electronic media is available live and on-demand around the clock, and it provides an easy and simple approach to accessing a wide range of information and entertainment.