Email marketing is a form of direct digital marketing that uses email to connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts. It is a powerful marketing channel that can help businesses promote their products or services, create brand awareness, generate leads, and drive sales. Here are some key points to understand how email marketing works:

• Email List: An email list is a database of subscribers who have agreed to receive emails from a business. It is the foundation of any email marketing campaign.

• Email Content: Email marketing involves sending promotional or informational content to subscribers. This content can include product updates, sales promotions, newsletters, lead nurturing emails, and more.

• Segmentation: Email marketers often segment their email list to target recipients with personalized messages based on their demographics, behavior, and where they are in their customer journey.

• Opt-in: Opt-in email marketing is a type of inbound marketing that requires the recipients permission before sending them emails.

• Automation: Email marketing can be automated using marketing automation tools to send emails at specific times or based on specific triggers.

• Tracking: Email marketing performance can be tracked and analyzed using a CRM suite to see how many people open, click on, and engage with each email campaign.

Email marketing is a cost-effective marketing channel that can deliver high returns on investment. It can help businesses build stronger relationships with their customers, foster customer loyalty, and drive sales.