E-marketing, or electronic marketing, refers to the marketing of goods and services through the internet. It is the process of marketing a brand (company, product, or service) using the internet through computers and mobile devices mediums. E-marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business, and developing its brand identity. E-marketing gives businesses more chances to connect with their target market because it lets them create content for multiple channels and reach more prospective leads. Some examples of e-marketing strategies include SEO, content marketing, social media marketing, and email promotion.

Advantages of e-marketing include the ability to target customers faster and cheaper, and the elimination of follow-up failure. However, spamming, which refers to sending millions of email promotions to recipients who have never asked for the information, is a common issue in e-marketing.

In summary, e-marketing is a powerful and effective way to grow a business by promoting products and services through the internet. It encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business, and developing its brand identity.