ERP and CRM are both business applications that store and analyze data in a relational database. They are often used together to manage different aspects of a business. The main difference between ERP and CRM is that ERP is primarily for financial data and the finance department, while CRM is customer data used by the sales and customer service departments. Here are some key differences between ERP and CRM:

ERP

• Manages the entire business cycle, including customers
• Focuses on back-office functions such as finance, supply chain operations, and HR
• Provides a method for streamlining business processes across the board by focusing on the data instead of the operations
• Allows for the rapid sharing of information across the organization
• Improves the accuracy and effectiveness of the system

CRM

• Helps businesses manage information related to customer interactions
• Focuses on front-office functions such as marketing, sales, and service
• Generates sales projections, nurtures prospects through the sales funnel, manages invoices and communication efforts
• Increases sales and improves customer experience
• Emphasizes contacts and lead management and nurturing, social media integrations, and marketing automation

While ERP and CRM are different, they are both designed to automate and streamline business processes. They can be integrated to create powerful competitive advantages.