Ethnography is a research method that is central to knowing the world from the standpoint of its social relations. It is a qualitative research method that involves the recording and analysis of a culture or society, usually based on participant-observation and resulting in a written account of a people, place, or institution. Ethnography is a branch of anthropology and the systematic study of individual cultures. It is the primary method of social and cultural anthropology, but it is integral to the social sciences and humanities generally, and draws its methods from many quarters, including the natural sciences. Ethnographic fieldwork is the method that defines social anthropology, and it involves hands-on, on-the-scene learning. The aim of ethnography is to continuously expand our knowledge about the richness of human imagination and the ways that humans organize their lives. Ethnography is an effective methodology in qualitative geographic research that focuses on peoples perceptions and experiences and their traditionally place-based immersion within a social group. Ethnographic research is a fundamental methodology in cultural ecology, development studies, and feminist geography.