Financial marketing refers to the process of promoting and selling financial products and services to prospective customers. Financial markets, on the other hand, are marketplaces where securities trading occurs, including the stock market, bond market, forex market, and derivatives market. Financial markets are vital to the smooth operation of capitalist economies by allocating resources and creating liquidity for businesses and entrepreneurs.

Financial marketing is a distinct type of marketing that requires companies in the financial industry to promote their products and services while adhering to strict regulatory frameworks. Financial marketing campaigns have more trust and credibility than other services due to the unique nature of financial products and services. Financial services companies invest a lot of money in getting potential customers attention, and digital transformation and digitization are rendering traditional marketing methods ineffective.

In summary, financial marketing is the process of promoting and selling financial products and services, while financial markets are marketplaces where securities trading occurs. Financial markets are vital to the smooth operation of capitalist economies, while financial marketing requires companies to promote their products and services while adhering to strict regulatory frameworks.